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Build a successful business case for a Single Customer View

Business Intelligence and Data Management Research Library

Posted:: Nov 26, 2012
Published:: Jun 30, 2012
Format:: PDF
Length:: 10 Page(s)
Type:: White Paper
Language:: English

See all research from QAS

Build a successful business case for a Single Customer View
Sponsored by: QAS
Businesses are aware that they need to create a Single Customer View (SCV) to be successful, but many do not know how to achieve an effective one. Though it isn’t easy, organisations willing to make the effort can develop an SCV and attain competitive advantage.

This white paper dispels myths about SCVs and points businesses towards practical and effective business plans.

Download

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Data Management
- New BI stack tackles data load at Boston Children's Hospital
  
  Boston Children's Hospital upgraded its business intelligence architecture to boost enterprise reporting, a move that also required retraining users.
- Expanded Hadoop use cases will drive need for new enterprise features
  
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- Jim Goodnight on SAS in-memory analytics and the data scientist
  
  A podcast Q&A with SAS execs Jim Goodnight and Jim Davis looks at big data enablers, including in-memory analytics, and the role of data scientists.
Business Analytics
- Marketing and advertising remain sweet spots for big data technology
  
  Marketing and advertising are the sweet spots for big data, but those who serve up marketing insights and ad space will need to evolve to survive.
- Strategies for de-cluttering business intelligence dashboard designs
  
  Expert Brian Jordan shows business intelligence managers how to avoid developing dashboards that overwhelm business users with too much information.
- Making mobile BI applications a reality: Key steps to take
  
  In a podcast, BI expert William McKnight discusses best practices and action items for managing deployments of mobile business intelligence tools.
Content Management
- Get 'em ready: Tips for planning a SharePoint 2013 training program
  
  SharePoint is a complex application. But training business users for an upgrade to SharePoint 2013 doesn't have to be a daunting task for IT teams.
- The organization of the future: Not just hybrid IT, but hybrid people
  
  The adoption of hybrid IT approaches creates a need for executives who can both formulate business objectives and assess IT requirements.
- SharePoint technology feels growing pains as 2013 release arrives
  
  SharePoint 2013 adds new features to the collaboration software. But it comes at a time when SharePoint's value is being questioned in some quarters.
CRM
- ACCE conference honors the best workers in the call center industry
  
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- Windows 8 operating system a marked change in touchscreen environments
  
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Oracle
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  Oracle master data management products are starting to merge various data management hubs, which is a help in particular vertical industries.
- Privileged user management a must for DBAs
  
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- John Webb: Why the new PeopleSoft applications are big news
  
  Lena Weiner-Bishop catches up with Oracle's vice president of PeopleSoft strategy, who explains the excitement around new PeopleSoft applications.
SAP
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- Software license audits come in different forms, expert says
  
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- Sentiment analysis just part of the SAP social media vision
  
  Social media in the enterprise is in constant flux. One of SAP's top social media chiefs lays it out, from sentiment analysis to social collaboration.
SQL Server
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- SQL Server meets database application security
  
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