Build a successful business case for a Single Customer View
sponsored by QAS
Businesses are aware that they need to create a Single Customer View (SCV) to be successful, but many do not know how to achieve an effective one. Though it isn’t easy, organisations willing to make the effort can develop an SCV and attain competitive advantage.
This white paper dispels myths about SCVs and points businesses towards practical and effective business plans.
(THIS RESOURCE IS NO LONGER AVAILABLE.)